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Effective business communication is about having the ability to convey thoughts, intention, plans and suggestions in the medium that will have the most impact. The types of messages you send can conceivably vary the final results of the endeavor, which is why it is so important to send the right information, at the right time, with the right tools.

Businesses communications are usually classified into two different groups, depending on the intended recipient, i.e. internal or external communications. Both of these methods are important business functions, and by streamlining your processes and using the appropriate forms of communication, you can make sure you get the results you need.

External Communications

Any communications with people outside the business should be focused on developing relationships, and it must be handled professionally. This is how you will build your image with your customers, suppliers, and partners, so it is important to respond quickly and clearly in every situation. This is an opportunity to put human face on your business while still showing them that you are a capable professional.

Unified communication solutions are changing the way companies handle their dealings with people outside the companies. Employees don’t have to wait until they get back into the office to respond to questions or emergencies. You might need to make a single phone call or take advantage of audio conferencing solutions – whatever the situation requires. With the right tools you will be able to maintain important connections and develop stronger relationships.

Internal Communications

Developing internal communication processes is about creating efficiency within the company. Certain people have a very definite need to know, and the right information needs to be easily accessible at all times. While the actual forms of communication can be a little more casual among employees, it is still important to take advantage of all the tools that are available.

Emails and instant messages are fast and simple, but there may be times when face-to-face communication will forestall any possible misunderstandings. Of course, as businesses begin to spread their operations out more and more, that isn’t always possible. hosted Microsoft Lync solution allows you to use a wide range of communication tools to collaborate with employees through text, voice, or video – one-on-one or as a group.

It doesn’t matter how large your business is, or how far the employees are spread out, using the right kinds of communication will help you present the best face to your customers and create an open and comfortable working environment.

Foster City, CA, September 14, 2011: NextUC, a unified communications service that provides a full voice-enabled hosted Lync product and PBX replacement for businesses nationwide, just announced a launch of its Channel Partner Program for SMBs. Partners can sign up for the program in the dedicated partner portal and become a reseller of a first-to-market telephony enabled Lync service to their clients.
The benefits of the program include a competitive commission structure, dedicated channel sales and marketing tools, a complementary product and access to a user-friendly on-boarding portal. The product is self-provisioning on the NextUC website where clients can register, pick telephone numbers and be working with a full Lync based business communications system in minutes. Customers can instantly make calls to other computers or the people on the PSTN.

With NextUC customers of any size get instant access to advanced unified communications features that are typically only enabled for large enterprises: An all-in-one voice, conferencing, presence, secure IM and collaboration platform that allows for a more engaging and effective experience for the end-users while cutting the client’s infrastructure costs. The solution is cost-effective, subscription-based, all-in-one service that is easy to use and gives SMBs access to the latest in phone and data services, without the costly capital investment.

NextUC provides clients the flexibility to make phone calls from their PC to other PCs or MACs, choose new or port existing numbers and chat with users on other platforms, such as MS Live. Other advanced features include: federating with Office 365, and full unified messaging integration with any other email provider.

NextUC is currently offering a free trial of NextUC Enterprise, a comprehensive bundled service that includes secure chat, presence, unlimited calling to computers and PSTN, audio, video and web conferencing, unified messaging (Voice-to-text) and email integration and NextUC Messenger, a hosted secure chat and presence service. Customers interested in trying the service can sign up for a limited-time free BETA trial.

NextUC is delivered to all of the main operating systems on the desktop as well as mobile environments including Windows, iOS, Android and Windows phone. “The partner program is a great opportunity for IT and technology resellers to match their clients’ needs for a low cost, easy and flexible communication platform. The savings from streamlining all of their voice and conferencing vendors into one solution can reach 80%.” Said Bob Barnes, EVP of Sales, Marketing and Business Development.
Partners are invited to sign up for the Reseller program at http://www.nextuc.com/partners/.

About NextUC
NextUC is a cloud-based communications product providing enterprise-class voice, messaging, conferencing, collaboration and mobility capabilities from a single unified client, hosted Microsoft Lync, all provided by CallTower. For a monthly subscription fee, NextUC replaces all of your voice and conferencing providers and streamlines your multiple communications channels into one collaboration platform that improves your team’s efficiency and productivity. NextUC works on all operating systems including Windows, iOS, Android, Windows Phone and Blackberry. For more information please visit www.nextuc.com.

About CallTower
CallTower is a leading provider of cloud-based enterprise-class unified communications (UCaaS) that integrates business phone service, email hosting, unified messaging, presence, instant messaging, conferencing and collaboration tools into one reliable platform. CallTower partners with leading technology providers: Cisco® (Unified Communications Manager) and Microsoft® (Office Communications Server, Lync Server, Exchange Server and SharePoint), integrating these services through CallTower’s proprietary vXML Voice Cube voice messaging platform. With CallTower, organizations gain the functionality of all available advanced Unified Communications features in a reliable, stable and scalable environment, without the complexity and costs of implementing, managing and upgrading solutions internally. For more information please visit www.calltower.com.

Outside contractors and telecommuters are becoming more common, even at small or medium businesses. The most successful companies will always seek out the most qualified people to fill certain positions – no matter where they are physically located – and modern communications technology has made this a valid business process. However, it can also lead to a number of inefficiencies if you are not using all your resources wisely.

Unified communications solutions, based on Microsoft Lync Server 2010, make it possible to collaborate with others no matter where they are working. They could be stationed in an office across the country, or on the road trying to meet some new clients – whatever their individual circumstances, these tools for communication make it possible to stay in contact through voice or video conferencing, Voice over IP, messaging, and other mobility tools.

Finding the Right People at the Right Time
What do you do when you need a face-to-face meeting with someone who is in a different location? What if you need to share documents and files or collaborate on a new project? Company interactions can be extremely complex, and trying to manage it all over the phone or a simple email can lead to misunderstandings and decreased productivity. In order to be truly productive, you need to take advantage of all your resources to communicate with the right people at the right time.
Our unified communications solutions were designed to let you and your employees or contractors establish availability and instantly find out the status of other people in the company. This is the first step toward increasing productivity because you will always know who is ready to work and who has the necessary skills for a given project. It will also be possible contact them through the most effective methods, whether it’s through simple phone call, instant messaging, or Internet video conferencing, without having to rely on a range of different service providers.
Controlling Costs
If your communications resources start to spread out and increase in complexity, you will soon find that productivity will go down as the costs will begin to rise. The NextUC solution lets you pull all your resources together where they can be controlled, managed, and used effectively. Outside contractors and telecommuters will have the freedom to be mobile and productive, and you will be able to increase your own productivity without emptying the budget.